Marketing & Communications

Marketing and Communications Team

The Marketing and Communications (MarCom) Team supports marketing and communication activities across the League, both internal and external, with the goal of producing consistent and compelling messages that advance the League’s mission throughout Champaign County. pdf)

Announcements

The MarCom team meets in small groups based on the task, primarily by Zoom.

We are seeking additional team members, especially to assist with social media and graphic design. If you're interested, please send an email to the lead, Sara Kelley, at [email protected].

MarCom Requests:
Tip Sheet in Progress

The MarCom team has created guidelines for other LWVCC teams making requests for our team's assistance. This version may undergo changes as the board and others provide feedback. For more information, contact Sara Kelley at [email protected].

Tips for MarCom Requests Version 2 (pdf)

Team Members

Sara Kelley (team lead), Kanittha Fay and Judy Elmore (social media); Sydney Curts and Beverly Rauchfuss (web); Mary Ellen Wuellner (newsletter); James Manrique (YouTube; Mailchimp)

Team Responsibilities

We work closely with LWVCC content teams to support newsletter development, social media, marketing, website and calendars.

Current Team Member Responsibilities as of December 2023 (pdf to be updated in 2025-2026).

Web team report - Sample does not reflect current activity.

Team Plans

Goals & Recommendations for 2023 - 2025 (pdf)

Progress on Goals & Recommendations

An election marketing campaign "Make your voice count. Vote!" was used prior to the November 5, 2024 General Election and April 1, 2025 Municipal Consolidated Election. Teams used the graphics in a variety of ways ranging from billboards to bookmarks, digital to print.

A survey of The Voter newsletter was sent to recipients in May 2024. The goal was to assess interest, accessibility, preferred content, etc. The results show that the newsletter is valued. Although not entirely conclusive, there is interest in changing the schedule to a quarterly edition and adding weekly or bi-weekly event and volunteer sign-up reminders. How such a transition might be achieved is under further discussion.

A pilot photo workshop was held in late July 2024 for a small group of team leads that provided tips for taking higher quality photos for use in multiple platforms. A follow-up session will focus on how to archive and manage our photo collection, and how to follow LWV policies related to use of audio, video, and still photos.

A press release template for public LWVCC events is now available along with sample press releases. LWVCC teams can use these to develop their own press releases in a standard format.

Steps to promote the monthly "Keeping It Local" program, developed in conjunction with the Program Team, are now available.

If you have question on our activities, send us an email at [email protected]

Team
Accomplishments

Accomplishments in FY 25

The LWVCC Board asked teams to list their accomplishments for the past fiscal year. Attached is a document listing some of the major accomplishments of the Marketing and Communications team.

Summary of Accomplishments FY 25 MarCom Team (pdf)

Standard MarCom Activities for LWVCC

Recent Products and Information

Resources for
LWVCC Teams

MarCom produces resources to help teams accomplish their important work. For a full list of LWVCC teams, see this page.

Press Releases for LWVCC Programs

Template Word docx format Pdf format

Promoting "Keeping It Local" Programs

Steps for Promoting "Keeping It Local" programs. Developed in conjunction with the Program Team. Word docx format Pdf format

If you have question on these resources, contact us at [email protected]

MarCom's History
& Start Up

MarCom was created in August 2023 to bring together several previously separate teams.

Background on Communications in LWVCC

MarCom is building on the work of the prior Communications Team formed in 2021. Below are two reports from the Communications team on their activities and accomplishments of the Communications Team.
Communications Team Report July 2021 (pdf)
Communications Team Report July 2021 - August 2023 (pdf)

Our Starting Feedback From Content Teams in LWVCC

During fall 2023, team lead Sara Kelley met with LWVCC content team leads to ask for feedback on how MarCom could assist the content teams. Sara had conversations with these teams:

Youth Outreach and Civic Education - Rhonda Kirts and Lynda Minor
Voter Ready - Ann Prisland and Karen Fresco
Member Services - Theresa Michelson and Carol Bosley
Programs - Theresa Michelson and Carol Bosley
Fund Raising - Deb Busey

Summary of feedback as of December 16, 2023 (pdf)

Questions?

For more information about Marketing and Communications (MarCom), contact the team lead Sara Kelley by sending an email to [email protected]