Marketing and Communications Team

The Marketing and Communications  (MarCom) Team supports marketing and communication activities across the League, both internal and external, with the goal of producing consistent and compelling messages that advance the League’s mission throughout Champaign County.  pdf) 

Announcements

Next MarCom team meeting is Sunday, November 17, 3:00 pm - 4:30 pm.

MarCom is seeking additional team members as its responsibilities evolve. If you're interested, send us an email  at [email protected] 

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Election Campaign Theme, Tagline and Graphics - MarCom along with Voter Ready, YOCE, Programs, and Member Services have created a common theme and tagline for the 2024 General Election in November. These graphics are available for all LWVCC teams to use as they raise awareness about the importance of voting. LWVCC teams can view/download these at the Campaign Graphics page. https://www.lwvchampaigncounty.org/campaign-graphics.html

Team Members

Sara Kelley (team lead), Joan Tousey, James Manrique, Kanittha Fay, Linda Bair.

Team Responsibilities

We work closely with LWVCC content teams to  support newsletter development, social media, marketing, website and calendars.

Current Team Member Responsibilities as of  December 2023 (pdf)

We  have several projects in the works. For details, see the Goals and Recommendations information below.

Team Plans

Goals & Recommendations for 2023 - 2025 (pdf)

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Progress on Goals & Recommendations

• NEW: The 2024 General Election marketing campaign "Make your voice count. Vote!"  was announced to the membership at the May 22 Annual Meeting and publicly launched in July. All teams are being asked to find ways to incorporate the message into their upcoming activities. A campaign graphic webpage was created. There are a number of graphic options to fit varying needs.
  

• NEW: A survey of The Voter newsletter was sent to recipients in May. The goal was to assess interest, accessibility, preferred content, etc.  The results show that the newsletter is valued. Although not entirely conclusive, there is interest in changing the schedule to a quarterly edition and adding weekly or bi-weekly event and volunteer sign-up reminders.  How such a transition might be achieved is under further discussion.

• NEW: A pilot photo workshop was held in late July for a small group of team leads that provided tips for taking higher quality photos for use in multiple platforms. A follow-up session will focus on how to archive and manage our photo collection, and how to follow LWV policies related to use of audio, video, and still photos.
  

• A press release template for public LWVCC events is now available along with sample press releases.  LWVCC teams can use these to develop their own press releases in a standard format.
  

• Steps to promote the monthly "Keeping It Local" program, developed in conjunction with the Program Team, are now available. 

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If you have question on our activities, send us an email at [email protected] 

Team
Accomplishments

Accomplishments in FY 24

In July 2024, LWVCC asked teams to list their accomplishments for the past fiscal year. Attached is a document listing some of the major accomplishments of the Marketing and Communications team.

Summary of Accomplishments FY 24 MarCom Team

Standard MarCom Activities for LWVCC

Recent Products and Information

Resources for
LWVCC Teams

MarCom produces resources to help teams accomplish their important work. For a full list of LWVCC teams, see this page.

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Press Releases for LWVCC Programs

Template              Word docx format       Pdf format

Sample Press Releases

• Candidate Forum September 2024
• Living in a World of Mis/DisInformation September 2024
• Ins and Outs of  Being an Election Judge in Champaign County August 2024
• Farm Bill September 2023
• Changing Role of Libraries September 2023
• Working Across the Aisle January 2023

   

Promoting "Keeping It Local" Programs

• Steps for Promoting "Keeping It Local" programs. Developed in conjunction with the Program Team.      Word docx  format        Pdf format
  

If you have question on these resources, contact us at [email protected] ​

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MarCom's History
& Start Up

MarCom was created in August 2023 to bring together several previously separate teams.

Background on Communications in LWVCC

MarCom is building on the work of the prior Communications Team formed in 2021. Below are two reports from the Communications team on their activities and accomplishments of the Communications Team.
Communications Team Report July 2021 (pdf)
Communications Team Report  July 2021 - August 2023 (pdf)

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Our Starting Feedback From Content Teams in LWVCC

During fall 2023, team lead Sara Kelley met with LWVCC content team leads to ask for feedback on how MarCom could assist the content teams. Sara had conversations with these teams:

• Youth Outreach and Civic Education - Rhonda Kirts and Lynda Minor
• Voter Ready - Ann Prisland and Karen Fresco
• Member Services - Theresa Michelson and Carol Bosley
• Programs - Theresa Michelson and Carol Bosley
• Fund Raising - Deb Busey

Summary of feedback as of December 16, 2023  (pdf)

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Questions? 

For more information about Marketing and Communications (MarCom), contact the team lead Sara Kelley by sending an email to [email protected]